FAQ's (Frequently Asked Questions)

Q: Do you have to wash your face morning and night with soap?

A: Using soap on your face depends on your skin's needs that day. If you are not wearing makeup and plan to be indoors for the day, simply splashing water on your face to "freshen up" should be good enough. On the other hand, if you have very oily skin and tend to not go to bed with a clean face then washing off the excess oil and residual makeup from the night before is essential so your skin can breathe. If you don't wear makeup on a regular basis consider using micellar water on a clean pad or wash cloth to take off the days' dirt and grime as well as remove your spf. Sunscreen is a must for every skin type regardless if you are a makeup wearer or not.

Q: I'm in my 30's and now have dry skin. During my teenage years my skin was always oily. How do I treat my skin if it's still changing?

A: As we get older our hormones fluctuate and our skin reacts to much more than it did when we were teenagers. The temperature where we spend most of our time, our daily environment including air quality, humidity, are you indoors out outdoors, are you active or sedentary? These factors play a big role in how our skin adapts to our surroundings. If you normally have dry skin, but spend most of your time outdoors in a hot climate you may likely develop acne due to excessive oil production. If you then are treating your oily skin with products to heavily moisturize and put moisture back into your skin, your body's natural barrier is getting clogged by products and is unable to clear out your pores. On the other end of the spectrum if you have naturally oily skin and use products to strip away these oils but work in an office all day where it is temperature controlled and more dry, you could be hurting your skins' ability to produce the necessary oils by constantly stripping away your natural moisture barrier with products containing alcohol or benzoyl peroxide. The skin is very smart and works for us, not against us. On any given day your skin may needs something a little different depending on many factors: water consumption, diet, skin care products, indoor/outdoor temperature, etc. Learn how your skin reacts to different ingredients and plan accordingly. 

Q: I've read that everyone over 30 should use Retinol, but I have very sensitive skin. I tried a low does Retinol product and I peeled like crazy.... what can I use instead?

A: Retinol is considered the gold standard in skin care. This is because it's the product which has been studied and tested the most in clinical and non-clinical trials over the last 40+ years. Retinol comes in many forms and strengths. Prescription retinoic acid can only be purchased from a doctor such as a dermatologist. Over the counter (OTC) Retinoids are a huge family of compounds derived from vitamin A. Retinol has fewer side effects than retinoic acid, it converts on the cellular level of the skin, thus taking several months for visible results. 

As with any new skin care treatment, start slow. Retinol will likely dry the skin and cause peeling and flaking. This is perfectly normal and not considered a "reaction". Retinol is made to speed up the turnover of skins cells, therefore visible turnover or peeling is perfectly normal and expected. As with anything worth having Retinol usage and results are a marathon and not a sprint. Over the course of many months you will visibly see newer, softer, tighter skin.

If you have particularly sensitive skin start slow using only once or twice per week. Our Retinol with Bakuchiol serum is specially formulated for use on those with sensitive skin. You get the benefits of Retinol and Bakuchiol both along with the vehicle of 24k gold flakes which drive the active ingredients into the deeper layers of skin. Always use sun protection and reapply every 2 hours. You wouldn't want to undo all of those months of work would you?  

Q: Do eyelash growth serums really work? I've always had thin, short lashes.

A: Our formula has been proven to not only grow your lashes and eyebrows, but also to thicken the hairs and extend the growth phase to keep them thicker and longer for months. There are 3 phases of growth in all hairs. The growth phase  (Anagen) which typically lasts between 4-10 weeks is extended significantly while being treated with our Enhancing 2-in-1 Eyelash and Eyebrow Growth Serum. By extending this phase, the lashes will grow at a rate of 0.12 to 0.14 mm per day. The longer an eyelash stays in the growth phase, the longer it will grow. Only 40% of your lashed may be in this phase at one time, so when you start a lash serum, you'll likely see increased length/new lashes on a portion of your lashes, while the other 60% cycle through the other phases.

Length is one thing, but fullness is another. It's essential to keep lashes strong and healthy so that they don't fall out during this stage and leave gaping holes in the lash line. Our serum creates supply, non-brittle, nourished lashed that won't easily break or fall out. This means you'll have more lashes in place at any one time, creating a fuller lash line.

Lastly, our serum works to speed up the last phase (Telogen) so lashes can return to the growth phase sooner. If you use our proprietary formula on both your lash line as well as on the length of your lashes you will soon have the lashes you've always dreamed of. Thicker, darker, longer lashes that are all yours.